{"id":6901,"date":"2026-09-10T08:09:48","date_gmt":"2026-09-10T08:09:48","guid":{"rendered":"https:\/\/empatif.com\/?p=6901"},"modified":"2026-09-10T08:10:10","modified_gmt":"2026-09-10T08:10:10","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/empatif.com\/ca\/employer-branding\/","title":{"rendered":"Employer branding: com atraure talent amb la reputaci\u00f3 de la teva empresa"},"content":{"rendered":"\n

L’\u00a0employer branding<\/em><\/strong>\u00a0, que es tradueix com a marca ocupadora, \u00e9s una estrat\u00e8gia que busca millorar la percepci\u00f3 que es t\u00e9 d’una empresa. Aix\u00ed, podr\u00e0 atraure professionals amb talent, que l’escolliran davant dels seus competidors.\u00a0<\/p>\n\n\n\n

Qu\u00e8 \u00e9s l’employer branding i per qu\u00e8 es fa servir?<\/h2>\n\n\n\n

L’  employer branding<\/strong>  \u00e9s una estrat\u00e8gia que consisteix a construir i projectar una imatge positiva d’una empresa com a espai per treballar-hi. Tot i aix\u00f2, no es refereix a una campanya de comunicaci\u00f3 oa publicar ofertes que resultin atractives. En canvi, es tracta d’influir en la percepci\u00f3 general que els empleats actuals i potencials, i fins i tot el mercat, tenen de l’organitzaci\u00f3 com a ocupadora. <\/p>\n\n\n\n

Per construir aquesta reputaci\u00f3 cal treballar la cultura de l’empresa, l’ambient laboral, les oportunitats de creixement, el tipus de lideratge o les condicions laborals. Cadascun daquests aspectes influeix en la percepci\u00f3 que es t\u00e9 de lempresa, i per aix\u00f2, \u00e9s crucial per atraure i fidelitzar talent.<\/p>\n\n\n\n

L’objectiu principal de l’  employer branding<\/strong>  \u00e9s posicionar l’empresa com a opci\u00f3 atractiva per treballar. Per tant, ser\u00e0 m\u00e9s f\u00e0cil atreure candidats de qualitat, agilitzar els processos de selecci\u00f3 i millorar el comprom\u00eds intern de la plantilla.<\/p>\n\n\n\n

Com fer servir l’employer branding per atraure talent al teu negoci<\/h2>\n\n\n\n

La reputaci\u00f3 duna empresa com a ocupadora no se sost\u00e9 amb campanyes de publicitat i comunicaci\u00f3. Per contra, s’aconsegueixen accions reals que milloren l’experi\u00e8ncia de la plantilla. Si la imatge que es vol donar no coincideix amb la realitat, perdr\u00e0 credibilitat i no aconseguir\u00e0 atraure ni retenir talent. Per utilitzar l’estrat\u00e8gia d’ employer branding <\/strong> correctament, us recomanem implementar aquestes accions:<\/p>\n\n\n\n

Defineix una proposta de valor clara per a l’empleat<\/h3>\n\n\n\n

El primer pas \u00e9s identificar qu\u00e8 ofereix l’empresa a la plantilla i qu\u00e8 la difer\u00e8ncia de la compet\u00e8ncia. Aquesta proposta de valor no s’ha de centrar nom\u00e9s en el salari, sin\u00f3 tamb\u00e9 en aspectes com ara el desenvolupament professional, la flexibilitat, l’ambient laboral o l’estabilitat.<\/p>\n\n\n\n

Cuida l’experi\u00e8ncia del candidat<\/h3>\n\n\n\n

El proc\u00e9s de selecci\u00f3 tamb\u00e9 influeix en la percepci\u00f3 que tindr\u00e0 la persona de l’empresa. Si es triga a respondre als missatges, la comunicaci\u00f3 no \u00e9s clara o el proc\u00e9s s’allarga injustificadament es generar\u00e0 una imatge negativa, encara que el candidat no s’arribi a incorporar. Per millorar la reputaci\u00f3,  lexperi\u00e8ncia<\/a>  ha de ser \u00e0gil i agradable. <\/p>\n\n\n\n

Pot\u00e8ncia la comunicaci\u00f3 interna<\/h3>\n\n\n\n

La reputaci\u00f3 externa comen\u00e7a dins de lorganitzaci\u00f3. Si la plantilla est\u00e0 satisfeta i compromesa, ser\u00e0 la  millor ambaixadora<\/a>  que l’empresa pugui tenir de la marca ocupadora. Per aix\u00f2, \u00e9s important que es fomenti una comunicaci\u00f3 interna transparent, recon\u00e8ixer la feina i els \u00e8xits dels empleats i crear espais de participaci\u00f3 perqu\u00e8 se sentin valorats.<\/p>\n\n\n\n

Tingues en compte que els seus testimonis tindran molta m\u00e9s credibilitat que all\u00f2 que l’empresa digui de si mateixa, ja que resulta m\u00e9s aut\u00e8ntica. Pots donar visibilitat a l’equip a les xarxes socials o crear canals corporatius. <\/p>\n\n\n\n

Mostra la cultura empresarial de forma realista<\/h3>\n\n\n\n

Moltes empreses intenten projectar una imatge idealitzada que despr\u00e9s no es correspon amb la realitat. A m\u00e9s de generar frustraci\u00f3, augmentar\u00e0 la rotaci\u00f3 de la plantilla. Mostra amb honestedat el dia a dia, els valors de l’empresa i la manera com treballa l’equip. Les expectatives seran m\u00e9s realistes i trobar\u00e0s perfils m\u00e9s compatibles. <\/p>\n\n\n\n

Aposta pel desenvolupament professional<\/h3>\n\n\n\n

Els candidats valoren les oportunitats de creixement, de manera que una empresa que inverteix en formaci\u00f3, promoci\u00f3 interna o desenvolupament de compet\u00e8ncies sol resultar m\u00e9s atractiva. Si hi ha possibilitats reals devoluci\u00f3 professional, ser\u00e0 m\u00e9s f\u00e0cil atraure talent, per\u00f2 tamb\u00e9 retenir-lo a llarg termini.<\/p>\n\n\n\n

Mantingues la coher\u00e8ncia entre la teva imatge i la realitat<\/h3>\n\n\n\n

Un dels errors m\u00e9s comuns de l’  employer branding <\/strong> \u00e9s construir una imatge atractiva que no correspon a l’experi\u00e8ncia interna. Quan hi ha una difer\u00e8ncia molt gran entre el que es comunica i el que realment passa dins de l’empresa, la reputaci\u00f3 s’acaba deteriorant. Aquesta estrat\u00e8gia nom\u00e9s funciona a llarg termini si hi ha coher\u00e8ncia entre cultura, comunicaci\u00f3 i gesti\u00f3 de persones. La reputaci\u00f3 no nom\u00e9s s’assenta amb missatges, sin\u00f3 amb experi\u00e8ncies reals.<\/p>\n\n\n\n

Si vols desenvolupar aquesta estrat\u00e8gia, per\u00f2 a m\u00e9s que vagi realment alineada amb la teva cultura i els objectius de la teva empresa, a Empatif <\/strong> podem ajudar-te. Comptem amb serveis de  selecci\u00f3<\/a>  i gesti\u00f3 del talent que ajuden les organitzacions a resultar m\u00e9s atractives com a ocupadores, enfortir el seu posicionament ia construir equips m\u00e9s compromesos i alineats amb la seva cultura empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00a0employer branding\u00a0, que es tradueix com a marca ocupadora, \u00e9s una estrat\u00e8gia que busca millorar la percepci\u00f3 que es t\u00e9 d’una empresa. Aix\u00ed, podr\u00e0 atraure professionals amb talent, que l’escolliran davant dels seus competidors.\u00a0 Qu\u00e8 \u00e9s l’employer branding i per qu\u00e8 es fa servir? L’  employer branding  \u00e9s una estrat\u00e8gia que consisteix a construir i projectar una<\/p>\n","protected":false},"author":3,"featured_media":6900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-6901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruiting-ca"],"acf":[],"yoast_head":"\nEMPLOYER branding: \u21e8 com atraure talent amb la teva reputaci\u00f3<\/title>\n<meta name=\"description\" content=\"El EMPLOYER BRANDING \u00e9s una estrat\u00e8gia que posiciona una marca com un ocupador atractiu. \u21e8 Et diem com posicionar-te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empatif.com\/ca\/employer-branding\/\" \/>\n<meta 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