{"id":4404,"date":"2025-04-24T10:00:00","date_gmt":"2025-04-24T10:00:00","guid":{"rendered":"https:\/\/empatif.com\/?p=4404"},"modified":"2026-03-24T16:03:06","modified_gmt":"2026-03-24T16:03:06","slug":"casos-exit-employer-branding","status":"publish","type":"post","link":"https:\/\/empatif.com\/ca\/casos-exit-employer-branding\/","title":{"rendered":"Casos d’\u00e8xit a employer branding que inspiren"},"content":{"rendered":"\n

La imatge de marca ocupadora \u00e9s una estrat\u00e8gia que posiciona una empresa com un lloc atractiu on treballar. Per tant, implica treballar en la reputaci\u00f3, per\u00f2 tamb\u00e9 en el comprom\u00eds de la plantilla. Avui us presentem alguns casos d’\u00e8xit d’employer branding<\/em><\/strong> .<\/p>\n\n\n\n

Qu\u00e8 \u00e9s l’employer branding?<\/h2>\n\n\n\n

L’employer branding es tradueix com a marca ocupadora. Ve a ser la imatge i la reputaci\u00f3 que una empresa projecta cap als empleats amb qu\u00e8 compta actualment. Per\u00f2 tamb\u00e9 cap als potencials. Aquesta percepci\u00f3 que tenen de l’organitzaci\u00f3 facilita la retenci\u00f3 de talent i contribueix a crear un ambient laboral positiu. Per\u00f2 a m\u00e9s, afavoreix l’atracci\u00f3 de nous perfils, que s’acosten a l’empresa amb el desig de ser-ne part. <\/p>\n\n\n\n

Com passa amb la imatge duna empresa des del punt de vista del m\u00e0rqueting, cal treballar en una estrat\u00e8gia. En aquest cas, es tracta de crear una proposta de valor a l’empleat, que es coneix com a EVP (Employee Value Proposition). Dins d’aquesta, figuren factors com la cultura corporativa, condicions laborals, oportunitats de creixement i benestar a la feina. <\/p>\n\n\n\n

Estrat\u00e8gies de employer branding i beneficis per a les empreses<\/h2>\n\n\n\n

Abans de con\u00e8ixer  casos d’\u00e8xit d’employer branding<\/strong> , vegem qu\u00e8 es necessita per poder projectar aquesta imatge a la ment dels empleats: <\/p>\n\n\n\n

    \u2022 Cultura empresarial. Es defineixen valors i objectius clars que reflecteixin la identitat de lempresa. <\/p>\n\n\n\n

    \u2022 Benestar i flexibilitat. Oferir condicions laborals atractives, com ara models h\u00edbrids o teletreball i altres facilitats de conciliaci\u00f3. <\/p>\n\n\n\n

    \u2022 Desenvolupament professional. Apostar per la  formaci\u00f3<\/a>  continuada i plans de carrera. <\/p>\n\n\n\n

    \u2022 Comunicaci\u00f3 interna i externa. Potenciar la transpar\u00e8ncia en les dues direccions i la participaci\u00f3 de la plantilla a la comunicaci\u00f3 corporativa. <\/p>\n\n\n\n

    \u2022 \u00das de xarxes socials. Mostrar lexperi\u00e8ncia dels empleats a trav\u00e9s de plataformes com LinkedIn o Instagram. <\/p>\n\n\n\n

Els beneficis s\u00f3n m\u00faltiples. Primer, una imatge positiva de marca ocupadora redueix la rotaci\u00f3 d’empleats i facilita l’atracci\u00f3 d’altres de nous que puguin aportar valor. Segon, optimitza els processos de selecci\u00f3 i millora el clima laboral. Per\u00f2, a m\u00e9s, t\u00e9 un impacte directe en la productivitat, ja que la plantilla est\u00e0 satisfeta i compromesa. Per tant, tendeix a ser m\u00e9s eficient i proactiva. <\/p>\n\n\n\n

Casos d’\u00e8xit d’employer branding<\/h2>\n\n\n\n

Per sort, hi ha diverses empreses que han apostat per desenvolupar la seva imatge a partir d’un comprom\u00eds aut\u00e8ntic amb els seus empleats. A continuaci\u00f3 us deixem 4  casos d’\u00e8xit d’employer branding<\/strong>  i per qu\u00e8. <\/p>\n\n\n\n

Salesforce: una cultura basada en la comunitat<\/h3>\n\n\n\n

Salesforce ha constru\u00eft el seu employer branding sobre la filosofia \u201cOhana\u201d, un terme hawai\u00e0 que significa fam\u00edlia. A m\u00e9s de fer-lo servir per referir-se a l’equip i la clientela, organitza esdeveniments interns perqu\u00e8 el personal socialitzi en un espai m\u00e9s informal. <\/p>\n\n\n\n

Fomenta la inclusi\u00f3, la diversitat i el benestar dels seus empleats, a trav\u00e9s de programes de voluntariat per participar en causes socials, aprenentatge continu i flexibilitat al  lloc<\/strong>  de  treball<\/a>  . <\/p>\n\n\n\n

Google: m\u00e9s enll\u00e0 d’oficines cridaneres<\/h3>\n\n\n\n

Si b\u00e9 Google \u00e9s conegut per les seves oficines plenes de comoditats, la seva investigaci\u00f3 es va centrar en els efectes de la cultura de lespai de treball. Ofereix un lloc segur, el treball de cada persona del seu equip t\u00e9 un prop\u00f2sit i un significat, ia m\u00e9s es potencia la confian\u00e7a entre les unes i les altres. La llibertat creativa i els programes daprenentatge continu tamb\u00e9 tenen a veure amb el fet que rep milions de curr\u00edculums cada any.<\/p>\n\n\n\n

Microsoft: innovaci\u00f3, benestar i equitat de g\u00e8nere<\/h3>\n\n\n\n

Microsoft \u00e9s un altre dels  casos d\u00e8xit de employer branding <\/strong> m\u00e9s importants. L’enfocament es basa en la innovaci\u00f3, el benestar laboral i l’equitat de g\u00e8nere. Aposta per un entorn inclusiu i flexible, amb formaci\u00f3 i desenvolupament professional, teletreball h\u00edbrid i espais col\u00b7laboratius. A m\u00e9s, treballa activament per reduir la bretxa de g\u00e8nere en tecnologia amb programes de mentoria, formaci\u00f3 a STEM i mesures d’equitat salarial. <\/p>\n\n\n\n

HubSpot: transpar\u00e8ncia i flexibilitat<\/h3>\n\n\n\n

HubSpot tamb\u00e9 compta amb una bona reputaci\u00f3 per la cultura basada en la transpar\u00e8ncia, l’autonomia i el desenvolupament professional. L\u00edder en programari de vendes i m\u00e0rqueting, fomenta un entorn de treball col\u00b7laboratiu que fa \u00e8mfasi en la superaci\u00f3 personal, amb m\u00faltiples oportunitats de creixement. Els seus empleats s\u00f3n els millors ambaixadors de la marca, ja que comparteixen activament la seva experi\u00e8ncia.<\/p>\n\n\n\n

T’agradaria que la teva empresa tamb\u00e9 form\u00e9s part d’aquests  casos d’\u00e8xit en employer branding<\/strong> ? A Empatif oferim solucions integrals de recursos humans, amb serveis que van des de la  selecci\u00f3 de personal<\/a>  fins a la formaci\u00f3 i externalitzaci\u00f3 de processos. D’aquesta manera contribu\u00efm a crear una imatge d’empresa positiva i ens assegurem que els perfils contractats encaixin amb la cultura corporativa i les necessitats del negoci.  Contacta<\/a>  amb nosaltres per a m\u00e9s informaci\u00f3. <\/p>\n\n\n\n

Evita els errors de contractaci\u00f3: un cost ocult que pots prevenir<\/h2>\n\n\n\n

Seleccionar el candidat equivocat no nom\u00e9s genera frustraci\u00f3 i p\u00e8rdua de temps: t\u00e9 un cost real i moltes vegades invisible per a la teva empresa. Des de salaris i formaci\u00f3 fins a l\u2019impacte en la productivitat i la moral de l\u2019equip, els errors de contractaci\u00f3 poden afectar tots els nivells de l\u2019organitzaci\u00f3.<\/p>\n\n\n\n

Per ajudar-te a identificar i prevenir aquests riscos, hem preparat un lead magnet exclusiu<\/strong> on recollim els errors m\u00e9s freq\u00fcents en els processos de selecci\u00f3 i com minimitzar-los. Descobreix com optimitzar el teu recruiting, millorar l\u2019experi\u00e8ncia del candidat i protegir la teva inversi\u00f3 en talent.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Descarrega la guia gratu\u00efta<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La imatge de marca ocupadora \u00e9s una estrat\u00e8gia que posiciona una empresa com un lloc atractiu on treballar. Per tant, implica treballar en la reputaci\u00f3, per\u00f2 tamb\u00e9 en el comprom\u00eds de la plantilla. Avui us presentem alguns casos d’\u00e8xit d’employer branding . Qu\u00e8 \u00e9s l’employer branding? L’employer branding es tradueix com a marca ocupadora. Ve a ser<\/p>\n","protected":false},"author":3,"featured_media":4405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,51,52],"tags":[],"class_list":["post-4404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments","category-hiring-ca","category-recruiting-ca"],"acf":[],"yoast_head":"\nCasos d'\u00e8xit de EMPLOYER br\u00e0nding: 4 exemples que inspiren<\/title>\n<meta name=\"description\" content=\"Els casos d'\u00e8xit de EMPLOYER br\u00e0nding s\u00f3n un exemple de la import\u00e0ncia dels empleats. \u2714 Inspira't en ells per a millorar la teva empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empatif.com\/ca\/casos-exit-employer-branding\/\" \/>\n<meta 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